Privacy policy.
Kapelle Skin LLC
Effective Date: December 01, 2025
Privacy at a Glance
What We Collect: Name, email, phone, shipping/billing address, payment info, order details, device data, cookies, and analytics from browsing.
Why We Use It: To process orders, deliver products, provide customer support, prevent fraud, improve the Site, send marketing emails (with your consent), and show relevant ads.
Who We Share With: Service providers like our payment processor, email platforms, Google Analytics, Meta/TikTok advertising, and shipping carriers. We do not sell your data for money, but advertising pixels may "share" data for targeted ads—you can opt out.
Your Rights: Access, correct, or delete your data; opt out of marketing emails and targeted ads; exercise state privacy rights.
Contact: Email info@kapelleskin.com with "PRIVACY" in the subject line.
Table of Contents
1. Who We Are & Scope
Kapelle Skin LLC ("we," "us," or "our") operates www.kapelleskin.com (the "Site"). We sell cosmetic skincare products exclusively to customers in the fifty United States—no international orders.
Our products are cosmetics designed to enhance skin appearance. They are not drugs or medical devices and are not intended to diagnose, treat, cure, or prevent any disease. We do not provide medical advice. The Company is not affiliated with any medical practice and nothing we do creates a doctor-patient relationship. Our practices are not subject to HIPAA (the Health Insurance Portability and Accountability Act).
For medical questions, consult a licensed dermatologist or healthcare professional.
2. What Information We Collect
We collect the following personal information:
Identifiers & Contact Information: Name, email address, phone number, billing address, shipping address.
Order & Transaction Information: Products purchased, order number, purchase price, payment method type (full card details are tokenized by our payment processor—we never see complete card numbers), transaction date.
Device & Internet Activity: IP address, browser type, device type, operating system, pages viewed, time on page, referring website, cookies, Google Analytics data (pageviews, sessions, user flows), advertising pixels (Meta/Facebook, Instagram, TikTok).
Approximate Location: City, state, ZIP code from your address; general location inferred from IP address for fraud prevention and analytics.
Marketing Preferences: Whether you've opted in to emails; SMS preferences (if we offer SMS in the future).
Customer Support Communications: Messages you send us, descriptions of product concerns, photos you voluntarily provide related to returns, defects, or product issues.
Important about photos: If you contact us about a skin reaction or concern, please do not send medical records or health information unrelated to the product. We collect product-concern photos only to evaluate your inquiry (such as verifying a defect within our 7-day return window) and delete them after resolution.
User-Generated Content: We collect review text, ratings, photos, and usernames. By submitting a review, you consent to us displaying your first name and state. Any reviews are voluntary and public.
What We Don't Collect: Social Security numbers, government IDs, precise GPS location, health/medical records, biometric identifiers, or information from children under 13.
3. How We Collect & Use Information
We collect information:
Directly from you when you place orders, subscribe to emails, contact support, or provide information voluntarily
Automatically through cookies, web server logs, Google Analytics, and advertising pixels when you visit the Site
From service providers like our payment processor (transaction confirmations), shipping carriers (delivery updates), and email platforms (engagement metrics)
We use information to:
Fulfill orders: Process payments, arrange shipping, send order confirmations and tracking information
Provide customer service: Handle returns, exchanges, defects, and support inquiries; manage claims within our 7-day return window
Prevent fraud: Verify billing/shipping information, detect unauthorized transactions, protect against security incidents
Improve the Site: Understand usage patterns, test features, troubleshoot issues, conduct research
Market our products: Send promotional emails and newsletters (opt-in only), display personalized ads on Meta/TikTok/Google, retarget visitors who viewed products, measure campaign effectiveness. Future: SMS marketing (opt-in required).
Comply with law: Respond to legal requests, enforce our Terms of Service, protect rights and safety, resolve disputes
What we don't do: We do not use your checkout or order data to train artificial intelligence or machine learning models.
4. Cookies, Analytics & Advertising
What are cookies? Small text files stored on your device when you visit websites. They help sites remember preferences and collect usage information.
Types of cookies we use:
Essential cookies: Required for shopping cart, checkout, and security. Cannot be disabled without impairing Site functionality.
Analytics cookies: Google Analytics tracks pageviews, sessions, and traffic sources. You can opt out by installing the Google Analytics Opt-Out Browser Add-On.
Advertising cookies: Pixels from Meta (Facebook/Instagram) and TikTok track your activity (products viewed, cart additions) to show you personalized ads on those platforms.
Your cookie choices:
Cookie banner: When you first visit, you can accept or reject non-essential cookies (analytics and advertising).
Browser settings: Block or delete cookies through your browser's settings (blocking essential cookies may prevent purchases).
Ad platform settings: Control personalized ads at Facebook Ads Settings and TikTok account settings.
Industry opt-outs: Use NAI Opt-Out or DAA Opt-Out.
"Do Not Sell or Share My Personal Information": Under certain state laws (California, Colorado, Connecticut, etc.), advertising cookies may constitute "sharing" personal information for cross-context behavioral advertising.
You can opt out by:
Clicking the "Do Not Sell or Share My Personal Information" link in our website footer
Adjusting cookie preferences via the banner
5. When We Share Information
Service Providers: We share information with third-party companies that perform services for us. They are contractually required to protect your information and use it only for specified purposes:
Payment Processors: Payment processing, fraud detection
Email marketing platforms: Newsletters, promotional emails or similar
Website hosting & platform providers: Host the Site, enable checkout and content management features, and provide infrastructure necessary to operate the online store.
Web hosting and cloud storage: Storing Site files and data
Google Analytics: Website analytics
Shipping carriers: USPS, UPS, FedEx (delivery and tracking)
Customer support tools: Managing support tickets
Security services: Detecting fraud and preventing abuse
Advertising Partners: We share limited information with Meta (Facebook/Instagram) and TikTok through pixels to enable personalized ads. This includes pages visited, products viewed, cart contents, device identifiers, and IP address. Under some state laws, this is considered "sharing" for targeted advertising—you can opt out as described in Section 4.
Business Transfers: If Kapelle Skin is involved in a merger, acquisition, or asset sale, your information may be transferred to the successor entity. We will notify you via email or Site notice if your information will be subject to a different privacy policy.
Legal Compliance: We may disclose information to comply with laws/regulations, court orders, subpoenas, government requests, or to protect rights, property, safety, and security or defend against legal claims.
With Your Consent: We may share information with other parties when you provide explicit consent or direct us to do so.
What we don't do: We do not sell personal information to data brokers for money. We do not rent or lease customer lists. We do not share information with unaffiliated third parties for their own marketing (except for targeted advertising pixels, which you can opt out of).
6. Your Privacy Choices
Marketing Emails:
Opt in: Check the box at checkout or subscribe via Site forms
Opt out: Click "Unsubscribe" in any email, email us at info@kapelleskin.com with "UNSUBSCRIBE" in the subject, or adjust account preferences
Note: You'll still receive transactional emails (order confirmations, shipping updates, support responses)
SMS Marketing (Future): If we offer SMS:
Opt-in required; reply STOP to unsubscribe anytime
Reply HELP for assistance
Standard message/data rates apply; U.S. phone numbers only
Targeted Advertising & Cookies:
Use the "Do Not Sell or Share My Personal Information" link in the footer
Adjust cookie preferences via the banner
Enable Global Privacy Control (GPC) in your browser
Manage ad settings on Meta, TikTok, NAI, and DAA platforms
Block cookies via browser settings
Access, Correction & Deletion: Request to access, correct, delete, or receive a copy of your information (see Section 7 for state-specific rights).
7. U.S. State Privacy Rights
If you live in California, Virginia, Colorado, Connecticut, Utah, or another state with privacy laws, you have these rights:
Your Rights:
Right to Know/Access: Request categories and specific pieces of personal information we've collected, sources, purposes, and recipients
Right to Correct: Request correction of inaccurate information
Right to Delete: Request deletion of your information (subject to legal exceptions for order records, fraud prevention, etc.)
Right to Data Portability: Request a portable copy of your information
Right to Opt Out of Targeted Advertising: Opt out of "sharing" or "selling" for targeted ads (see Section 4)
Right to Limit Use of Sensitive Information: We do not use sensitive information (as defined by state laws) for purposes that trigger this right
Right to Non-Discrimination: We won't charge different prices or deny service for exercising your rights
Right to Appeal (certain states): Appeal our decision if we deny your request
How to Exercise Rights:
Email info@kapelleskin.com with "PRIVACY" or "Privacy Rights Request" in the subject line.
Include: Your name, email, phone (if provided at checkout), order number (if applicable), description of your request (access, correction, deletion, portability, opt-out), and state of residence.
Verification: We'll verify your identity by matching your email/phone with our records, confirming order details, or requesting ID for high-risk requests.
Response Time: 45 days under California, Virginia, Colorado, Connecticut laws (extendable by 45 days if needed); 30 days under other state laws.
Appeals: If we deny your request and you live in Virginia, Colorado, Connecticut, or another state with appeal rights, email us at info@kapelleskin.com with "APPEAL" in the subject within 30–60 days. We'll respond within 45–60 days and provide information on contacting your state attorney general if unsatisfied.
Authorized Agents (California): California residents can designate agents to submit requests. Provide written authorization, verify your identity, and confirm the agent's authority.
No Discrimination: We won't deny service, charge different prices, or provide different quality for exercising rights. We may offer optional financial incentives (discounts, promotions) for providing information or signing up for marketing, but participation is always voluntary.
8. Data Retention & Security
How Long We Keep Information:
We retain information only as long as necessary for the purposes described in this Policy, to comply with legal obligations, resolve disputes, and enforce agreements. We typically retain information up to the periods below and actual retention may vary based on legal, security, and operational needs.
Retention periods:
Order & transaction data: 7 years (tax, accounting, legal compliance, warranty claims)
Payment information: Tokenized and retained per the policies of our payment processor
Shipping records: 2 years
Marketing preferences: Until you unsubscribe or 2 years of inactivity
Account information: Until deletion or 3 years of inactivity (if accounts enabled)
Customer support communications: 3 years
Product concern photos: Deleted after issue resolution (typically 30–90 days)
Analytics & cookies: Google Analytics retains 26 months; ad pixels per platform policies
Website logs: Retained for a limited period (up to 90 days) by our website hosting and security providers to maintain site functionality and security.
After retention periods expire, we delete information securely or anonymize it. We may retain information longer if required by law, needed to resolve disputes, enforce agreements, or prevent fraud.
Security Measures:
We implement reasonable safeguards to protect your information, including:
SSL encryption for data transmitted between your browser and our Site (look for "https://")
Payment tokenization by our payment processor (we never store full card numbers)
Access controls limiting who can view personal information
Password protection on computers accessing customer data
Regular security updates to Site software
Monitoring and logging to detect suspicious activity
Your responsibilities: Use strong passwords (if accounts enabled), don't share credentials, log out of shared devices, keep software updated, watch for phishing emails.
No guarantee: While we strive to protect information, no security measures are 100% effective. Internet transmission and electronic storage have inherent risks. If you believe your information has been compromised, contact us immediately at info@kapelleskin.com.
Breach notification: We will notify you and authorities as required by law if a breach compromises your information, including details about the breach, affected data, our response, and protective steps you can take.
9. Children, International Users & Other Important Information
Children's Privacy:
The Site is not directed to children under 13. We do not knowingly collect information from children under 13. You must be 18+ to purchase products.
If you're a parent and believe your child under 13 provided information, contact us at info@kapelleskin.com with "CHILD PRIVACY" in the subject. We'll promptly delete it.
International Users:
The Site is for U.S. residents only. We don't sell or ship internationally. We do not knowingly collect or process personal information from individuals outside the United States. Information is stored and processed in the United States. By using the Site, you consent to U.S. processing.
The U.S. may not provide the same data protection as your country, but we implement security measures described in Section 8. If you're not a U.S. resident, please don't use the Site or provide information.
AI Tools & Generated Content:
Our team may use AI tools to draft marketing copy, create or modify images, and generate design elements. AI-generated content is reviewed for accuracy and quality before publication.
We do not train AI models on your personal information, including checkout data or order details. AI tools we use are third-party services without access to our customer database.
Some images on the Site may be AI-generated or digitally enhanced for illustrative purposes. These images convey product look and feel but may not precisely represent actual appearance, texture, color, or packaging. Refer to product descriptions, ingredient lists, and packaging for accurate information. AI-generated images are not guarantees or warranties about product performance.
Third-Party Links & Services:
The Site contains links to third-party websites (social media, our payment processor, review platforms, partners). We're not responsible for their privacy practices or content. When you leave our Site, you're subject to that site's policies.
We maintain pages on Facebook, Instagram, and TikTok. Activity on those platforms is governed by their privacy policies, not ours.
Key third-party policies:
Squarespace: https://www.squarespace.com/privacy
Mailchimp (if used): https://www.intuit.com/privacy/statement/
10. Changes & Contact
Changes to This Policy:
We may update this Policy to reflect changes in practices, legal requirements, new features, or business operations. When we do:
We'll update the "Effective Date" at the top
Post the revised Policy at www.kapelleskin.com/privacy
Provide notice of material changes via Site banner, email, or other reasonable means
For significant changes (new data categories, new purposes, new third-party sharing), we'll give advance notice (typically 30+ days) and obtain consent where required by law
Your continued use after changes constitutes acceptance. If you don't agree, stop using the Site and contact us to delete your information (subject to legal retention).
Contact Us:
Kapelle Skin LLC
Email: info@kapelleskin.com
(Include "PRIVACY" in the subject line for privacy inquiries)
Mailing Address: 41 Schermerhorn Street, Suite #1117, Brooklyn, NY 11201
Phone: (888) 337-3539
For specific requests:
Privacy rights (access, correction, deletion): "PRIVACY" in subject
Opt out of marketing: "UNSUBSCRIBE" in subject or click link in emails
Do Not Sell or Share: "OPT OUT" in subject or use footer link
Security concerns: "SECURITY" in subject
Appeals (denied requests): "APPEAL" in subject
Child privacy: "CHILD PRIVACY" in subject
Response times: 30–45 days for rights requests; 5–10 business days for general inquiries; 24–48 hours for urgent security concerns.
Notice at Collection
The following information is provided to comply with California and other state privacy laws:
Categories collected: Identifiers (name, email, phone, address, IP), payment info (tokenized), commercial info (orders, cart), internet activity (browsing, cookies, analytics), geolocation (approximate from IP/address), inferences (shopping preferences), customer service communications.
Sources: Directly from you (checkout, emails), automatically (cookies, pixels, logs), from service providers (our payment processor, shipping carriers).
Business purposes: Order fulfillment, payments, shipping, customer service, fraud prevention, Site improvement, analytics, marketing (email, ads), legal compliance.
Disclosed to: Service providers (our payment processor, email platforms, Google Analytics, hosting, shipping), advertising partners (Meta, TikTok pixels for targeted ads), legal authorities (when required).
Selling/Sharing: We don't sell data for money. Advertising pixels "share" data for targeted ads under state laws—opt out via "Do Not Sell or Share" link or enable GPC.
Retention: Order data 7 years; marketing preferences until unsubscribe or 2 years inactivity; logs 90 days; analytics 26 months. See Section 8 for complete retention schedule.
Your rights: Access, correct, delete, portability, opt out of targeted ads, appeal (certain states), non-discrimination. See Section 7 for how to exercise rights.